1. Explain three things that would be expected on a clients brief.

a description of the target demographics

What methods of creation you can use

Context and purpose

2. What are the 6 types of client brief? 

Formal

Informal

Contractual

Negotiated

tender

commission

3. Identify three target audience considerations from the brief

Income

Age

Interests

4. Explain how these considerations could affect the design of the final product

You will want to make something that appeals to these demographics and psycho-graphics

Demographic:Age, Ethnicity, Sex, Sexuality, Disability etc.

Psychographic: Attitudes, values, lifestyles

Socio-Economic: Earnings, employment, salary, etc.

Niche: Loyal, hardcore and smaller audience

Mainstream: Broad, general appeal

Young and Rubicam: ways an audience can use a media product (Uses and Gratifications Theory)

Blumler & Katz: Audience profiling method (the aspirer, the reformer, etc.)

Welsh Mocha T-shirt design

• Black with a vibrant graphic design
• 3 coffee mug's one red one green and one blue to represent the welsh flag and display a vibrant look
• On an oak table surrounded by multiple books to appeal to fans of books and the multiple books represent a group of friends as that is an enjoyment of the target audience