Website/ Magazine pre-production
Concept art
Concept art is used to convey an idea during the planning stage in media product.
Examples of this are the illustration of fantasy characters for a computer game or other concept car during the production of a 3-D digital model of a new product.
These allow decisions to be made having seen the the representation of the character or scene.
A flat plan or wireframe is a 2-D representation of how all articles and adverts are laid out on a page or how the elements of the page (or screen in an attractive product) fit together.
This allows the designer to see if proportions are correct and all elements are included.
The detail for each aspect is not included; this is purely a layout tool, where changes can be quickly and easily carried out prior to production.
A flat plan can also be used to view the layout of set for TV production to check that elements fit together and that camera placement and movements can be achieved as required.
Mock up:
These are similar to flat plans and wireframes; however they contain more details such as the content and colour schemes included. They can be shown to clients and audiences to gain feedback before the final version is created.
New software developments allow the creation of page mock-ups for interactive media products and websites that include interactive elements to be modelled.
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