Primary research is any research collected by yourself
Secondary research is research using already existing data
Qualitative- words or non numerical data
Quantitative- is numerical data and statistics
Social Media- Is websites or apps that can be used to share and create content or participate in social networking
Research data and interpretation- reviewing data through predefined processes
Infographic- The visual representation of data or information
Product Research
BBC 3 want to commission a new popular culture/ chat show for 16-24 yr olds that contains reviews of suitable media products and interviews with artists/creators (Something like The Graham Norton Show, The Last Leg, Alan Carr Chatty Man, The Big Narstie The Late Show with James Corden).
Target audience research:
BBC 3
BBC Three is a British over-the-top Internet television service operated by the BBC. ... The service produces and streams television and web series aimed at the demographic of 16 to 34-year-olds, with a particular focus on comedy and documentary programming.
similar shows-
The Big Narstie Show was one of Channel 4’s most popular programmes for young audiences. It was up 94% on share of 16-24 years old viewers
The Graham Norton show
This shows that the majority of millennials that have watched the Graham Norton show have liked it and that it is preferred by females as a higher percentage of females that wave seen it like it.
The last leg, in the demographics below you can see that the last leg is the most popular among the millennials and that it is
https://yougov.co.uk/topics/media/explore/tv_programme/The_Last_Leg
After the research conducted shown above my target audience will be a mix of male and female that primarily support and vote Labour and are from the UK and like to keep up on the current issues and the latest media products and enjoy shows that use comedy whilst covering these topics
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