Script: A document given to members of the production that gives information of the movements and actions that the actors will carry out.

Shooting script: The development of a script specifically for use during production and includes information such as camera angles scene numbers , shot types and soundtrack information. 

shot 1: A wide shot of donkeys on a hilly terrain with purple rain falling down from the clouds

Shot 2: A close up shot of the donkeys licking the liquid off the ground from a an angle slightly above the ground and equal with the height of the donkey tilted towards the ground

Shot 3: A medium shot of the donkeys as they lift their heads from the ground and transform into unicorns

We require a TV advert for our range of fresh fruit juices. It should be aimed at a family audience, but with more focus on the adults/grocery shoppers. It needs to communicate a sense of freshness, health and wholesomeness.

The setting of a farmhouse in the country side contributes to the aesthetic they are trying to create of freshness and health this is also due to the fresh vegetables shown in multiple shots that represent the fresh ingredients used to make the juice. The use of a bright colour pallet also helps to contribute to this sense of health freshness  and wholesomeness as these things and the colours all have connotations of joy and happiness. This fits the brief in another way by showing family and friends working together to create the product giving the viewer a sense of wholesomeness this also appeals and is aimed at a family audience as it shows a family gathering communicating a sense of  togetherness. The imagery of fresh ingredients may appeal to adult grocery shoppers and communicate a sense of health as the product is implied to be organic.

It is suitable for the set design and production as it shows all of the costumes props and scenery. It isn't entirely useful for the people doing the sound production as there is no indication of what music is being played or what is being said such as voiceover or dialogue.

Justify why a storyboard is a suitable planning document for a tv advert production

It can give the people involved in the production a strong visual idea for the what is wanted of them and if audio information is given that can give them a good idea of the sound design 

Using your Shooting Script from the beginning of the lesson, create a storyboard for the Coca-Cola Brief.