The Hall theory can be applied to this advert as there was a lot of controversy surrounding this Nike advert upon release for the message presented by Colin Kaepernick to "dream crazy" some thought it was pointless and others agreed with and were inspired by the message and some held aspects from both arguments within their opinions on the message conveyed through the advert this fits into the three ways that audiences will respond to a media text stated in Halls theory. The reason some took a disliking to the idea to "dream crazy" is primarily due to there opinions on Colin Kaepernick the person Nike decided to be the voice of the advert due to his history of standing up for what he believes in "even if it means sacrificing everything" wich in his case was his professional NFL career for the San Francisco 49 r's when he kneeled during the national anthem to raise awareness for police brutality and social injustice. This action was met with a lot of backlash from some people in particular Donald Trump calling him "a son of a bitch" however his actions also caused other famous sportsman to raise awareness for police brutality in the same way this supports halls theory as some people can take offence to an idea or message however others can be inspired and support a message. This advert showed some of the same ideologies that Colin Kaepernick showed when kneeled for the national anthem as it tells you to dream crazy and stand up for what you believe in and this advert received a similar response in terms of being varied based on different peoples beliefs much like the response to his previous actions.