LO4 target audience

Mainstream magazine:

Empire magazine can be considered as a mainstream magazine as it is has content on movie, a wide ranging topic that many people are interested in and it is also "the world's biggest movie magazine". Empire magazine also usually covers the most popular films coming out appealing to fans of what the film is about for example in the issue in the image above the biggest and most appealing topic is The Batman a new film about a very well known character that has a lot of hype surrounding it.

Niche Magazine:

Classic Bike magazine can be considered to be a niche magazine as it covers quite a niche topic as it has content not about motorbikes in general but about classic motorbikes a more narrow and specific interest that is less popular among a mass audience and typically would have an audience of  age 40+ as they may prefer the motorbikes from when they were younger to new bikes and that may make classic bike magazine a more appealing option to subscribe to.

Demographics:

When the media producers study and define their audience based on key identifiers such as age, ethnicity, ethnicity, gender, hobbies, economic background etc. 

Psychographic:

The study of consumers based on their activities, interests, and opinions. It goes beyond classifying people based on general demographic data, such as age, gender, or race. Psychographics seeks to understand the cognitive factors that drive consumer behaviours

Rajar:

Stands for- Radio Joint Audience Research

recent demographic findings- In an average week, digital listening

accounts for 665 million hours; DAB has a

65% share of digital listening hours, DTV

7% and Online 27%.

Barb:

Stands for- Broadcasters audience research board

The most viewed programmes- The Queen, Death in paradise, Call the Midwife, Strictly come dancing

How it measures TV viewing- People based data and device based census data

Bauer Media:

Empire magazine- Their target audience are 3 quarters male18-40 year old passionate about film and see cinema as a form of escapism

Audience Task Fictional Scenario:

Eldritch Media have created a new fantasy card game “Dragonflame”. It is set in a fantastical world of medieval magic, warriors and monsters. It is a fairly advanced game with complex rules.

Demographic- Age 18-40 as complex and people of this age category will be able to better understand it and pick up on the rules faster, this age category will also be the ideal target audience as games similar to this such as Dungeons and Dragons have a majority demographic player base within this age. This game will also appeal to fans of other forms of fantasy media such as LOTR or fantasy video games such as Skyrim or Dark souls.