Monday, 1 November 2021

Types of advertisement

Below the line marketing: Below the line (BTL) advertising is more one to one and involves the distribution of such things as pamphlets, stickers, promotions, brochures, banners etc. It can also involve product demos and samplings.

Above the line marketing: Above the Line (ATL) advertising is where mass media is used to promote brands and reach out to target consumers. These include conventional media as we know it, TV and radio, print as well as the internet. This is communication that is targeted to a wider spread of audiences and is not specific to individual consumer. ATL adverting tries to reach out to the mass as a consumer audience.

The History of advertising

400 BC-The first wall painting

3200 BC-First appearance of written language




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