Titanic Case Study:

Facts:

• Directed by James Cameron
• Production companies-Paramount Pictures, 20th Century Fox, Light storm Entertainment
• Release date-November 1,1997 (Tokyo), December 19, 1997 (US)
• Box office-$2.202 billion, this made it the highest grossing film ever until it was overtaken by Avatar in 2010, another film directed by James Cameron
• Budget-$200 million
• In 1998 Titanic won 11 Oscars

Examples of Titanic marketing:

• Posters- 
  
  
  
• Trailers-
  

  
  
  
  
  
• Merchandise-
  
  
  
• Print adverts-
  
  
  
• TV adverts-
  
  
  
• Premieres-
  
  
  
• Soundtrack CD-
  
  
  
• VHS cover-
  
  
  

Titanic trailer analysis:

Cinematography-

• Lots of establishing shots of the Titanic to show context and the magnitude of the boat and the story that comes with it giving the audience a sense of familiarity
• A lot of close ups and mid shots showing the 2 main characters together giving the audience a teaser to there relationship within the film enticing
• Birds eye view shots are used when the Titanic is sinking to show the scale and all the chaos going on below the main characters and the tragedy making the audience emotional

Mise-en-scene-

• In shots of the titanic things such as birds and cars are used to show the immense size of the ship this could impress the audience
• The clothing worn by the mains characters shows there difference in class as Rose comes from an aristocratic family and wears fancy expensive clothing whereas Jack who is a lower class is shown to be wearing casual clothes for that time period this appeals to the audience as this is a common trope in romance films.

Soundtrack-

• The song used in the trailer is quite slow and emotional this matches the tone of the end of the story.
• The singer of My heart will go on is Céline Dion a world renowned artist, this may attract a wider audience as she has many fans.
• At the beginning of the trailer the music is uplifting distracting the viewer of the inevitable ending and half way through the tone of music changes to a sadder tone as the destruction of the ship begins.

Color-

• At the beginning of the trailer there is a bright color scheme and towards the end it becomes much darker. suggesting that the tone of the film changes drastically making the audience fell like it will be emotional

Assassin's Creed Valhalla Marketing analysis:

 

Facts:

• Produced by Ubisoft
• Developed by Ubisoft Montreal 
• Release date- November 10th 2020 (PS5, November 12th 2020)
• Platforms: Xbox one, PS5, PS4, Luna, Stadia, Microsoft Windows, Xbox series X/S
• Genre- Action role-playing 
• Designer- Yohan Cazuax
• Directors-  Ashraf Ismail and Eric Baptizat
• Programmer- Claude Langlais
• Writers- Darby McDevitt
• Composers- Jesper Kyd, Sarah Schachner, Einar Selvik

Examples of Assassin's Creed Valhalla Marketing:

• Posters-
  
  
  
• Trailers- 
  
  
  
• Print adverts-
  
• Soundtrack CD-
  
  
  
• Special editions- 
  
  
  
  
  
• Merchandise including clothing-
  

Assassins Creed Valhalla trailer analysis:

Cinematography-

• There are lots of establishing shots showing off the amazing scenery and giving context to the setting of the game and time period through imagery
• A lot of mid shots are also used to show the detailed graphics of the characters and clothing to impress the audience and increase anticipation

Editing:

• Transitions are used to compare two juxtaposing shots from dark shots of war to joyful  shots
• In the beginning of the trailer the cuts are quite slow as they are setting the scene for the story and towards the end as the tensions build up and war is upon the vikings the editing is a lot faster paced this is done to show the action in an exciting way to make the audience want more

Mise-En-Scene-

• They show off the graphics through shots of the beautiful scenery and landscapes giving the audience a sense of the scale of the story
• Extremely detailed clothing, weapons, ships and buildings and backgrounds
• An extreme range of lighting and weather is used throughout the trailer from sunny fields to stormy battlegrounds to show the wide extent of settings and experiences to be had whilst playing the game
• The historical accuracy of the settings and things such as armor, clothing and weapons may appeal to people who are interested in vikings and History who don't often play video games

Voice over-

• The voice over is contradicted by the actions we see our protagonist do making the audience dislike King Alfred and we gain a liking for the protagonist as we see they aren't truly bad 
• The Character that does the voice over is a well known historical figure Alfred the Great a former king of England this may intrigue someone not usually a fan of video games to look further into the game if they are interested or a fan of the Anglo Saxon times

Setting-

• The beauty and scale of the landscapes may be enough to further intrigue a viewer
• The Backgrounds such as mountains, hills, rivers and clouds, the detail of these features gives the look of the game throughout the trailer a sense of realism and makes it very appealing to the viewer