In what ways does Locked In use convergence to reach a potential audience
Reflecting back on Jenkin’s and Livingstone, can these theories be applied to how this show has been distributed?
Have a look at some above and below the line means of advertising used by the show.
How is this different to similar television shows, like Big Brother or Love Island? How does the chosen platform of YouTube dictate some of the promotional decisions made?
How did the producers of Locked In encourage audience involvement, especially using online technology
Watch ten minutes of an episode of the show. What audience are they targeting? What techniques are they employing to connect with that audience?
1. They used convergence by collaborating with lots of different youtubers which all have their own following and potentially their followers will watch expanding the audience.
2.The theories can be applied as Locked in is user generated and features people that produce user generated content, Locked in can also be watched at any time after it is uploaded.
3.Locked in uses BTL advertisement by placing foot asylum products in shot around the house to try and influence the audience to purchase their products. They also post promoting advertisement for the show such as trailers or posts on Instagram targeted at a mass audience.
4.Locked in is different to other reality tv shows like big brother and love island as it is targeted towards a younger audience as most of the youtubers featured in it have a young audience, it is also on You tube instead of TV making it so that it is more accessible and can be watched anywhere anytime.
5.They encouraged audience involvement by setting up a voting system where the audience voted for who they liked the most on an app built for the show.
6.They are targeting a younger teenage audience as they have youtubers with younger audiences in it.
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