Archetype- Mark Renton isn't particularly a hero or a villain he is just someone we follow throughout the film and despite his awful actions somehow grow to like.  

Stereotype- Spud is supposed to be a stereotypical idiot

 

Generic type- Begbie is the type of character often used in films that is uncontrollable and somewhat insane and commits various aggressive actions despite little provocation.

Laura Mulvey (1975) – Objectification of women in the media. Mulvey suggested that women are presented as sex objects in all media texts, but she focused her research on film in particular. She believed that women are positioned so that the female body is objectified in order to provide erotic pleasure for heterosexual men and this is known as the ‘male gaze’. Mulvey suggested that women also accept the male gaze owing to the fact that it is constantly reinforced across media texts.

In the Spider-Man 2 poster the Mary Jane is presented as quite weak and vulnerable as she is being saved by Spider-Man and she is shown to fit into the damsel in distress stereotype. The way she grips on to Spider-Man shows that she has a strong attraction to him.

In the Cat Woman poster she is sexualised as she is wearing leather which is often associated with sex and she is also not wearing much of it appealing to the heterosexual male audience. This poster strongly supports the male gaze as Cat woman is almost presented as an object. In this poster Cat woman is wearing very noticeable red lipstick bringing attention to her lips yet again presenting her in the mail gaze as this sexualises her character. 

The Black widow poster show the woman in the opposite role to how she is presented in the Spider man 2 poster as she is now showing to be the hero and the one saving people and is shown to have more power than the men as they are in the background. Another thing about this poster is that Black widow's costume is not as sexualising as cat woman's as it is more practical and covers her up more  and it is less sexualising as it has been in previous films that she has been in therefore objectifying her less. Black widow is also shown in a powerful stance showing the one that is going to save the day and her outfit is more practical than in previous films showing that the male gaze is becoming less prominent as there is less focus on sexualising her as a character. The stance she is in could be somewhat sexualised however less so than Cat woman's stance in her poster.